Fortune Favours The Brave - Social + PR

Social 360 stunt campaign with creator - Parris Goebel.
Facebook/You Tube/Earned media.

How a bank changed a student's life, forever.
Awards:
Creative effectiveness awards – NZ Effie: Silver and Bronze
Spikes Asia - Music Spike - Use of social/digital platforms

Campaign:
Rather than tell first-year university students to take every opportunity that comes their way we showed them what could happen if they did with a life-changing surprise.